In a study conducted by Yale University in the 1970s, researchers discovered the 12 most persuasive words in the English language - words which created intense interest in the listeners.
In your public speaking and marketing efforts, make sure to use as many of these 12 words as possible:
1.You -- Listed as the #1 most powerful word in every study reviewed (Hence, the importance of You-focused speaking)
2.Money -- we're looking to save it or make it.
3.Save -- We all want to save something.
4.New -- It's part of basic human makeup to seek novelty.
5.Results -- Works in rationalizing a purchase.
6.Easy -- "Easy to use", "Easy to implement"
7.Health -- Especially powerful when it applies to a product.
8.Safety --Provides sense of safety at time of purchase.
9.Love -- the most powerful of all human emotions.
10.Discover -- Presents a sense of excitement and adventure.
11.Proven -- Helps remove fear from trying something new.
12.Guaranteed --Provides sense of safety at time of purchase.
Do me a favor and save me some money on marketing efforts. If you like this blog post, then help your friends discover it by clicking the Facebook 'Share' button below:
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7.Health -- Especially powerful when it applies to a product.
8.Safety --Provides sense of safety at time of purchase.
9.Love -- the most powerful of all human emotions.
10.Discover -- Presents a sense of excitement and adventure.
11.Proven -- Helps remove fear from trying something new.
12.Guaranteed --Provides sense of safety at time of purchase.
Do me a favor and save me some money on marketing efforts. If you like this blog post, then help your friends discover it by clicking the Facebook 'Share' button below:
